6 ways your website works for you!
Nov 29, 2017
Like many small business owners, you may believe your business cannot benefit from having a website or that your website is not working for you. Or maybe you think because your business is based on referrals and word of mouth. Still not sure. Consider these facts.
Fact 1 – 75% of potential client make a judgement about your company’s credibility based on your website.
Fact 2 – 85% of consumers will research a company online before making a purchase decision whether they found you online, saw an ad or were referred.
Fact 3 – 94% of website visitor first impressions are based on the website design.
These 6 reasons show how a website does do the job for your business.
- BEING ONLINE IS IMMEDIATE CREDIBILITY. IT’S YOUR CLOSER!
Today, more and more consumers use the internet to search for the products or services they need. Whether someone heard of you through a friend or saw materials somewhere, they will look you up online. Your small business will gain credibility by having a good website. People thinking about calling you will look you up and gain comfort in reaching out. Ask your customers that were referred if they ever went on your website. The answer will almost always be yes.
- IT WILL ENABLE YOU TO KEEP YOUR CUSTOMERS INFORMED
Think of your website as being your online brochure or catalogue. It is much easier and quicker to update information about your products and services on your website than in print material, making it an effective way of letting your customers know about the arrival of new products, upcoming events, special promotions, or any new services you now offer.
- IT IS ALWAYS ACCESSIBLE (CONVENIENCE TO POTENTIAL CLIENTS)
A website is available to both your regular and potential customers 24/7/365 providing them with the convenience of reviewing you or your products and services when your store or office is closed.
- IT PROVIDES A MEDIUM ON WHICH TO SHOWCASE YOUR RESULTS
No matter what type of business you’re in, a website is a great place to showcase your work. By including a portfolio or image gallery, as well as testimonials about your work, you can demonstrate what makes your business unique or a great fit for the site visitor.
- IT IMPROVES CUSTOMER SERVICE AND CREATES UPSELL REVENUE
Existing customers that enjoyed their experience will definitely review other services online or explore for valuable information from your website. By including a FAQ page, adding articles or uploading newsletters to answer all your customers’ questions you can keep them up-to-date, loyal and inevitably provide them with more products or services.
- IT CREATES INCREMENTAL AND DIRECT LEADS
Interested clients will find you online through a search engine and will carefully review your presentation of materials. Based on that experience the website will convert customers through a direct email or phone call to you.