One Popular Trend that Drives Social Video Views

Marketing, Video
Dec 26, 2018

The video market is moving forward faster than ever and companies need vital data at their fingertips to keep on top of the marketing video trends today. Choosing the right content strategy for your audience, distribution, and marketing campaigns has never been more important. But, how do you determine the right strategies for your brand, and what information do you need to make those decisions?

Let’s take a quick look at the trends in popular short videos from the first half of 2018, and the opportunities that companies can use as part of their social video creation and distribution. Data-driven video content is becoming the cornerstone of digital marketing campaigns and there’s no better time than the present to get up to speed.

Some trends have been around for years but still engage audiences. Leaders in online video are fluent in these evergreen concepts and have found ways to weave them into their strategies. There are four trends that continue to pull in the most views and activity, but let’s look at one in particular, ASMR.

While ASMR content isn’t a new phenomenon (the first uploads around the genre first appeared on YouTube around 10 years ago), it continues to attract an enormous amount of audience interest. Autonomous sensory meridian response (ASMR) videos provoke a very specific type of physical and emotional reaction (remember the goosebumps you got during that heartwarming scene in your favorite movie?) in viewers and are a genuine phenomenon that crosses genres and verticals to generate a staggering number of views. 4.2B on YouTube in Q1 2018 alone!

This is something seen in a lot of commercials and marketing tactics, from the ASPCA to Nike, and it’s really effective. Have you considered what a video with that impact could do for your business? Ask us about our ideas for your video marketing today.