Traditional marketing methods are becoming increasingly obsolete. Television and radio advertisements, billboards, and newspaper ads are becoming less effective as people migrate their attention to the internet. In fact, it’s estimated that over four billion people are currently using the internet. That’s over half of the world’s population.
Do you think you might have some potential customers in there?
The majority of industries and companies are banking on the fact that they do. Internet marketing has taken the place of more traditional marketing practices.
But how does internet marketing create engagement? And why is it so popular?
Content Marketing Is King
Your company wants to be useful to its potential customers. Recognizing a need and being able to fulfill that need are the bedrock of a successful business. And the best way to set yourself apart from your competition is to prove your knowledge and authority on the subject.
This is where content marketing comes in. It is a form of internet marketing that focuses on creating relevant content that potential customers can find and use. And then, when they find themselves with a need relating to your services, they are more likely to visit your website and become customers.
Currently, 70% of marketers are investing in some form of content marketing. While it is popular, content marketing is not the only form of internet marketing.
Many Different Forms
The internet is used for an incredibly wide variety of reasons. Internet marketing has evolved to reach out to various sections of the internet to find potential customers. This adaptability contributes to its popularity and effectiveness.
There are over 2 billion people on Facebook alone, and they are far from the only form of social media. Finding potential customers through social media ads is a great way to connect directly to your target audience.
Email marketing remains incredibly successful. Most people check their email at least once per day, with many people checking it multiple times. Personalizing messages is a great way to facilitate engagement with your customers.
There are likely many options to fulfill the needs you are trying to address. You need to make it as easy as possible for your customers to find you. Not only that, you need to stay fresh in their minds.
Your customers are on the internet. And you need to be available to them there. Internet marketing helps you increase your online presence. This makes sure that your potential customers are able to quickly find you when they need your services. It also serves as a reminder of your existence so you are at the forefront of their minds when they find themselves in need of your products or services.
Easily Reach Your Customers
Businesses often have special promotions, new products, or other news they want their audience to know. Internet marketing makes it much easier to start a conversation with your customers. Social media gives you the ability to converse back-and-forth with your audience. Content marketing and paid advertisements help spread the word about timely matters.
Business is a two-way conversation. You want people to hear your message when you have something to say. Internet marketing is how you find your voice and make your presence known.
Speak Directly to Their Interests
Personalization is the key to successful marketing. And internet marketing is entirely customizable. Methods such as Google Adwords allows you to target specific keywords relating to your industry. And more than that, it lets you target specific geographic areas and the time of day your audience is likely to be active.
Your customers are using the internet to find specific information and receive specific services. The ability to position yourself at the top of these relevant searches increases the likelihood of converting a searcher into a customer.
More Meaningful Engagement
And this specificity means you are able to interact directly with your target audience. There are window shoppers in your local mall and there are window shoppers on the internet. But the visitors that are simply browsing around don’t actually benefit your business in any way.
Internet marketing helps bring in those people that need your service. And continued engagement through other outlets like social media can turn a one-time user into a long-term customer.
You Don’t Want to Be Last
The bottom line is that internet marketing is the future of connecting with your customers. However, the future has already started. Most companies have some form of an online presence. And those that don’t are being left behind.
There’s a good chance your competitors are making use of internet marketing. And if they’re not, this is your chance to get ahead of the pack. Don’t rob yourself of the ability to reach your full potential of sales by not making use of every tool available to you.
JLB has the skills and experience necessary to get internet marketing working for you.